Like all publishers, PHP encourages its authors to become the passionate advocates for their books. Providence inhouse promotional procedures involve the many disciplines required in coordinating title data and availabiity information to the online and wholesale distributors. Developing sales flyers (print and email), postcards, and posters can support the efforts of the authors. PHP produces an annual cataog with all related information that is available to distributors and retailers as requested.

Many authors with broad marketing opportunities engage the services of a freelance publicist with specialized expertise in their specific area of market focus. PHP's inhouse marketing staff, serving as a broad resource for all new and previously released titles, is unable to fully maximize the promotional possibilities for each title. PHP's inhouse staff works well with independent publicists and considers them a valuable extension of the publishing team for an author's release. Outside publicists have long been proven to be a very cost effective way to insure the successful release of a book and are a reasonably small but very valuable investment for an author to make in the success of their book.

The bottom line is that an author's willingness to promote his or her work will ultimately determine the book's success or failure. Our goal is to empower authors with effective marketing advice and distribution support to help them maximize their book's exposure and increase their success potential.

If you would like more information, please contact us at books@providencehouse.com